Advanced Marketing Automation
Amplify your sourcing and engagement efforts with our award-winning lead scoring and advanced campaign personalization to address your toughest talent and recruiting challenges.
With recruitment marketing automation, you can:
- Track and score candidate interactions so you can engage candidates who are most interested in your employer brand
- Reduce time to shortlist up to 50% by re-engaging candidates who have shown intent in the past
- Nurture candidates throughout the recruitment journey, increasing hires up to 57% year on year
Key capabilities of recruitment marketing automation
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Pipeline management
Filter candidates based on real-time engagement scores so you know who is cold, warm and hire-ready
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Campaign builder
Build automated recruitment marketing campaigns, hyper-personalized and at scale
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Automated actions
Free up your recruiters' time with automated recruitment campaigns and automatic recruiter notifications
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Candidate tracking & scoring
Track candidate engagement across your entire company digital footprint and score actions based on intent
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Candidate engagement
Track candidate interactions so you can engage with candidates who show the most interest in your business
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Candidate experience
Track engagement for all content so you know which messages interest your candidates most
Frequently Asked Questions
There are three simple steps to getting started with HRiQ Marketing Automation:
- Know your data
- Know your content
- Know your contacts
Marketing automation doesn't have to be complicated. Watch this short clip for a deeper insight into getting started with HRiQ Marketing Automation.
Based on third-party cookies, trackable links are embedded across your company's digital footprint so you know which candidates are engaging in your content. An engagement score is assigned to each candidate based on interaction. Engagement scores are measured in real-time letting you know which candidates are cold, warm and hire-ready.
Yes, HRiQ Marketing Automation can integrate with your current ATS so you can utilize your existing candidate database. HRiQ integrates and centralizes recruiting solutions to provide one interface, the HRiQ Talent Cloud. Our Marketplace offers more than 300 products from your favorite vendors, including background checks, talent assessments, access to our service and advisor partners, and more.
We pride ourselves on working with customers to problem-solve, advise, and provide excellent all-around support. As further detailed in our Support & Maintenance Policy, technical support is available by phone or on the web and includes 99.9% subscription availability. You can also connect with a network of passionate talent professionals on our Community site. There you’ll find additional resources, including forums and groups, customer programs, events and webinars, and so much more.
With application numbers for each job higher than ever, marketing automation saves recruiters hours every week and days every month. By nurturing candidates before they are ready to apply, iCIMS Marketing Automation helps recruiters effectively build and manage pipelines for future openings.
Automation also allows you to personalize recruitment campaigns based on candidate interaction. With iCIMS Marketing Automation, your candidates will get the content they want to see, building engaged pipelines of in-demand talent. When the time comes, you will have ready-made pipeline of top talent.